Strategy & Media

Mediasmith engaged Futurekind to develop strategy for each of its media clients, as well as supporting account direction, media planning, media buying and campaign management.

Constellation Brands

Constellation Brands engaged Futurekind & Mediasmith to develop media strategy for each of its brands, creating double digit growth in reach, engagement and sales in Australia. National media plans across both traditional and digital media were prepared and delivered YoY for brands including Round Theory Wines (An award-winning, sustainably grown, vegan wine brand), Kim Crawford Wines & Robert Mondavi Wines. The scope of campaigns we planned and delivered for Constellation Brands included innovations blending Mobile and Outdoor Digital Display, Publishing & Influencer Partnerships (e.g. with ARE Media and Mamamia), Large Format Outdoor & Digital, Transit, Retail, Print, Sponsorships, Digital Partnerships, Programmatic, as well as Social Media (including Tiktok & Pinterest), TV & Video, Radio, Podcasts, and Influencer Marketing.