September 2017 The Spring Edition
Thanks for taking a moment to skim through what we’ve been cooking up at Futurekind in the last three months. We’re having fun developing and introducing new products, tackling new clients and client challenges and doing our bit to make a positive impact with communities and companies we love.
SUMO Salad SPRING campaign
SUMO is on a mission to help create a happier, healthier Australia with its new Spring Campaign, THIS IS HOW I FLEX.
Our Agency Challenge: To bring the ‘FLEXITARIAN’ trend to life in a celebration of our individual choices for WELLBEING. Moving fast, Futurekind was given a week, to write, produce and direct three 60 second TVCs and three 15 second TVCs to deploy through social media.
Less than a week later, Commando Steve (Biggest Loser), Erin Holland (former Miss World Australia) and Dr Zac Turner (TODAY Show medical expert) joined us at our partner Shuffle Media's studio to tell each of their interesting stories of regime and lifestyle. Shot in 12 production designed locations, we shot 16 scenes directing two DOPs, a production designer, a food stylist, a photographer, 3 influencers and 4 SUMO stars to produce video and stills to drive the SUMO Spring campaign. We’ve just launched their media campaign, and SUMO are already seeing great results! Check out the work below….
HEMP Foods Australia
What an extraordinary journey Hemp food has been on! With Hemp Foods packaging that reads “fit for human consumption where permissible”, the Australian government has finally got around to legalising one of the most nutritious foods on the planet (on November 12th 2017, save the date!).
Coming on board as a client of Futurekind, we have the privilege of working with Hemp Foods Australia to launch this great source of health and well-being. Not limited to revamping their website (coming soon!), and designing all new packaging, we’re helping them launch a whole new brand. (Watch this space!) It’s going to be big… and tasty… try some!
Passionate about the circular economy, Future kind continues to work with RecycleSmart APP to help them connect with communities and councils to reduce waste to landfill, turn waste into things and cut council costs. Check out the explainer animation we wrote and produced for them last month.
Saturday, September 23rd, RSVP & Save the Date!
We’re having a party! Teaming up with our experiential technologies partner and Northern Beaches Council, we’re celebrating the launch of Sydney’s leading entertainment technology incubator, Shuffle Media. Pushing the envelope in architectural video mapping, interactive technologies, animation and soundscape design, they also provide an artful, modular studio for photo and video production. Futurekind will also be presenting our recent work with Shuffle Media, in their studio space and in collaboration. Come check out what cutting edge space transformation looks like in the 21st Century. Free Entry. Starts at 6pm. It’s going to be awesome. Be there or be square!
For more information, and to RSVP go to: https://www.eventbrite.com.au/e/interactiva-20-tickets-27917401700
New products you ask?
Yes, well we love emerging technologies, high growth disruptors and future shapers and we're here to amplify their stories. We recognise the challenge for emerging, fast growing businesses to attract new customers, whilst developing products, navigating organisational challenges and raising capital into their businesses. Getting the mix right is an art.
To this end, Futurekind has developed an Integrated Strategy approach to setting a course of action. Working with founders and their teams, we do a sprint to define the essence of the business, the ecosystem it lives in, the communities it serves and the stakeholders associated. Designing a commercial, communication and marketing strategy in the process, we identify Key Insights to produce content (website, branding, design, video content, copywriting etc), and deploy and manage the media roll out. Processes are customised, it’s exciting and fun.
If this is interesting to you, call us today for an obligation free quote.
Founder Seb Berry brought on a new partner in Brett Elliott to shake things up a bit. Since then, as a team we’ve developed a new look website, some new products, brought in new clients, and produced some outstanding work. Brett is a commercialisation, communications and marketing expert, who also happens to be a sharp shooter writer and producer (video and events). A former senior communications planner at Zenith Optimedia, lecturer at the JMC Academy, Associate Producer at Channel [V] HK and offer document writer for several growth phase business incubators, Brett has a killer set of skills and talents for an artful, impact and outcome driven Agency. Futurekind being a B-Corp was an added bonus for Brett, who has 20 years experience advocating for social and environmental change that serves people and planet; and continues to do the same in his role at Futurekind.
Interested In Working With Futurekind?
If you are interested in exploring the possibility of working with us, we’d love to have a chat. With many businesses gearing up to smash through the summer season, now is the time to touch base. Whether you’re an established brand seeking to revitalise and grow, or a high growth disruptor ready to take the market by storm, we’re ready to meet the challenge.
Spring is always lot's of fun, and we’re looking forward to working with partners, clients communities and friends to make this summer the best one yet!
Here's a few photos to share what we've been up to behind the scenes, including our work in the local Bondi community for #BanTheBag and PLASTIC FREE JULY 2017