We are very proud to announce Futurekind has become the latest Australian business to become a Certified B Corporation. This is really big news for us, with official international certification that we have a triple bottom line - that we are accountable to planet, people AND profit... and not just the latter.
After working hard to meet the highest standards in social and environmental performance, transparency, and accountability, we can now happily confirm that we absolutely do walk the talk.
What does this mean? In short, it’s about redefining what it means to be successful in business. And we get to now join more than 2,000 other incredible Certified B Corporations from over 130 industries in nearly 50 countries around the world who are just as passionate about making this happen.
Attaining B Corp Certification is all about delivering on a commitment to do positive business, not just ‘good business’. Certified B Corps are purpose-driven and work to create benefit for all stakeholders, not just shareholders.
We’re proud to be a Certified B Corporation
Imagine the equivalent of Fair Trade certification, but for a whole corporation instead of just a single bag of coffee. The certification recognises business leaders and innovators who create shared positive impact, and we’re thrilled to be recognised for our efforts in the digital space.
The announcement comes at a time where our ongoing commitment to positive community-focused projects continues to develop. This includes our 10% Profit-to-Charity commitment as well as our recent work for One Young World, Conscious Club, G-Diapers, Recycle Smart and The TODAY Initiative. Our B Corp certification has inspired us to keep pushing hard for new business wins with some equally inspiring clients.
About B Corporations
Certified B Corporations meet the highest standards of overall social and environmental performance. They legally expand their corporate responsibilities to include consideration of stakeholder interests. They dedicate themselves to positively impact workers, suppliers, community, and the environment. They build collective voice and currency for change through the power of the unifying B Corporation brand.
B Corporations are leaders of the global movement of people using business as a force for good.
Becoming a Certified B Corporation is a huge pat on the back for taking a forward thinking approach to the way you work. Now all that’s left to do is ensure that we keep on working to uphold the values of the certification.
What’s coming up for Futurekind?
As you will know, Futurekind is driven to grow brands as a force for good – not just for financial gain, but for the good of society and the environment. We work only with purpose-driven business and social enterprise, delivering the best in branding, communications strategy and media to help our clients achieve their goals. We are looking forward to helping to grow the B Corp community in Australia.
We will be doing our bit by encouraging our business clients, partners and suppliers to become B Corps and assisting them on the journey. Ultimately, the vision of the movement is that B Corps will be able to do business with each, helping them to grow their business and amplify the positive influence good businesses are having on society and the environment.
There are many extraordinary businesses doing inspirational work for the good of everyone. We are keen to meet, support and invest in those types of businesses and help build a powerful and positive movement in Australia.