The Road to Responsible Business - How We're Giving Back

Our purpose is to help create a better world, and on the road to achieving our lofty goals and becoming a BCorp Certified responsible business - we are giving back to the initiatives who need all of our generous support.

While we dedicate our work to provide the best digital capability for businesses and organisations who trying to change the world for good. We also do our best to help support the continuing work of charities both locally and abroad, by trying to give a little extra.

So every year, we donate 10% of our profits to charities and not-for-profit organisations.

The way we do this is to select 10 Charities or Not-for-Profits of varying sizes and also across a range of different areas we think are important - and we divide this evenly amongst them. Each year we will select a new set of great local and international initiatives to support.

We'd like to tell you a little about the 10 we're supporting this year and why they're so important.



Amnesty International

Amnesty International works closely with Indigenous communities and with people seeking asylum to fight discrimination, unfair detention and to demand safety and a fair justice system for all.

Locally, Amnesty puts pressure on the Australian government to adopt laws that respect the human rights of all our citizens and to meet our international human rights obligations.


Climate Council

The Climate Council is an independent non-profit organisation funded by donations by the public. Our mission is to provide authoritative, expert advice to the Australian public on climate change.

After thousands of Australians chipped in to Australia's biggest crowd-funding campaign, the abolished Climate Commission has relaunched as the new, independent Climate Council.

The Climate Council exists to provide independent, authoritative climate change information to the Australian public. Why? Because our response to climate change should be based on the best science available.



GenerationOne's mission is to end the disparity between Indigenous and non-Indigenous Australians in one generation through employment. As part of the GenerationOne initiative, The Cathy Freeman Foundation aims to close the education gap between Indigenous and non-Indigenous children and provide pathways to a brighter future. The Foundation works with 1600 Indigenous children and their families by partnering with four remote Indigenous communities in Palm Island in northern Queensland; Wurrumiyanga on Bathurst Island in the Northern Territory; Woorabinda in central Queensland; and Galiwin’ku in Arnhem Land, Northern Territory.

On 19 March 2010 former Prime Minister Hon Kevin Rudd MP launched GenerationOne, the most significant step ever taken to involve the entire Australian community in our shared commitment to Closing the Gap. GenerationOne now has over 292,000 supporters and is continuing to build the essential community support for sustainable employment.


Sea Shepherd

Sea Shepherd Australia is a non-profit conservation organisation whose mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species.

Sea Shepherd Australia uses innovative direct-action tactics to investigate, document and take action when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of our delicately balanced oceanic ecosystems, Sea Shepherd Australia works to ensure their survival for future generations.



WWF helps conserve nature and reduce the greatest threats to our planet by building a movement for the environment

World Wildlife Fund (now known as WWF) formed in 1961 as a partnership of scientists, business and government leaders calling for urgent global action so as to stop vast numbers of wild animals being hunted out of existence and habitats from being destroyed.

Over the past 50 years, WWF has grown into the largest and most influential independent conservation organisation in the world with over five million supporters globally and we operate in more than 100 countries. WWF was established in Australia in 1978.

WWF has a long and proud history of partnering with governments, businesses, communities and individuals to address a range of pressing environmental issues. Our work is founded on science, our reach is international and our mission is exact – to create a world where people live and prosper in harmony with nature.


Rainforest Alliance

The Rainforest Alliance stands for biodiversity, conservation and sustainable livelihoods, working to Rebalance The Planet

The Rainforest Alliance is a growing network of people who are inspired and committed to working together to achieve our mission of conserving biodiversity and ensuring sustainable livelihoods. Through creative, pragmatic collaboration, we aim to rebalance the planet by building strong forests and healthy communities around the world.

The Rainforest Alliance’s work is guided by our understanding that the health of the Earth is linked to the well-being of those whose livelihoods depend on the land and forests. As everyone has a vital role to play in strengthening this relationship, we provide training to farmers and foresters, work with businesses committed to sustainability, and motivate citizens to adopt sustainable lifestyles.



Greenpeace is an independent campaigning organisation that uses non-violent direct action to expose global environmental problems and to force solutions which are essential to a green and peaceful future.

Greenpeace's goal is to ensure the ability of the earth to nurture life in all its diversity.

Independence: we do not accept money from governments, corporations or political parties because it would compromise our core values.

Bearing witness: Our peaceful protests work to raise awareness and bring public opinion to bear on decision-makers.

Non-violent direct action: we strongly believe that violence in any form is morally wrong and accomplishes nothing. Greenpeace takes non-violent direct action at the point of an environmental crime to expose an environmental problem.


Oxfam works with partners and communities to find practical, innovative ways for people to lift themselves out of poverty and thrive.

Oxfam’s ultimate vision is a just world without poverty. A world in which people can influence decisions that affect their lives, enjoy their rights and assume their responsibilities. A world in which everyone is treated equally. All our work supports this vision.

One person in three in the world lives in poverty. Oxfam is determined to change that world by mobilising the power of people against poverty.


The Fred Hollows Foundation

The Fred Hollows Foundation is an international development organisation working towards eliminating avoidable blindness and improving Indigenous Australian health.

Many people are blind because they don’t have access to quality and affordable eye health. Since The Foundation began, we’ve restored sight to more than 2 million people – often with a simple, 20 minute operation.

We see a world in which no person is needlessly blind and Indigenous Australians exercise their right to good health.

In 2013 The Fred Hollows Foundation was recognised by The Global Journal as number 43 in the Top 100 NGOs in the world.

Smiling Mind

Smiling Mind is a unique web and app-based program developed by psychologists and educators to help bring balance to people’s lives.

Just as we eat well and stay fit to keep our body healthy, meditation is about mental health and looking after the mind.

Smiling Mind’s vision is to see mindfulness meditation on the Australian National Curriculum by 2020, and it’s mission is to provide accessible, life-long tools based in mindfulness meditation.

The Smiling Mind App has reached more than 1 million people worldwide.


Contact us for more information or to tell us more about your organisation. We're always excited to hear the great stuff that's being done, and it will help in our selection of 10 for next year!